Giving Myself a D: Seth Godin’s “Linchpin” Book Launch

I’m taking a mentor’s advice and giving myself a D on life.

Last Friday, he told me a story about a teacher who, on the first day of class, told the students that he was giving them all an A. All they had to do was to write a paper on how they would work to earn the A that semester. By doing so, he believed the students would be freed of worrying about the grade and focus on the actual learning.

But my mentor rebutted that and said I should give myself a D. “A D never killed anybody,” he said. “Expect that people are going to laugh at you. Expect that you’re going to fail. And, once you give yourself a D, you can create your art.”

Seth Godin and me at the launch of his new book, "Linchpin." 1.15.2010

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The Narrative

You have no power or influence over any person or organization until you become part of their story.

You have no real relationship or kinship to someone if they haven’t woven you into their narrative.

This concept drives trillions of dollars every year. Word of mouth marketing . . . have you heard of it?

Stepping away from business, though, I have had occasion to think about this again and ponder it for quite some time over the past few weeks.

It’s something I started thinking about last year, and now that’s come up several times in just a few days, I’m taking it as a sign to pay attention and internalize it.

Playing around on the beach in Isla Holbox (in the Mexican Carribbean) August 2009

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Twenty-two dollars. Eight Servings. Whole foods.

$21.67 for 8 servings. Cat food not included

I was recently approached by the marketing folks behind Philadelphia Cream Cheese to test one of their recipes and blog about it. The recipe naturally calls for me to use their cream cheese along with other food products from their parent company’s family of brands.

I told a friend about it and she said something to the effect of “Ironic that you’re getting approached to write about pizza and cream cheese when your whole deal is exploring the most authentic foods ever.” She couldn’t have shone a brighter light on the reason for my hesitance.

I am biased against processed foods. That doesn’t mean I don’t ever eat them or preach to others about what they have to eat in their own homes. In my home, though, there are very rarely any processed food products. When I cook for myself, I also tend to avoid foods that include gluten (a wheat protein), which rules out just about every processed food. I don’t have an allergy or intolerance, I just find that I feel better and have more energy when my diet is heavy on proteins and produce. But I do love me some pasta, and will indulge from time to time. Continue reading

Domino’s New Pizza – Review

Domino's New Pizza

A few weeks back I read this article in USA TODAY about how Domino’s was actively implementing social media to promote their new pizza formula. This line caught my attention: “Domino’s will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino’s website about the new formula.”

I tweeted a link to the article because several of my connections on Twitter are involved in studying the uses of social media for marketing and advertising. The people who run the Domino’s account on Twitter saw my mention of them and asked me to follow them, so I did as I was curious to see how they were using Twitter. They also were kind enough to send me a coupon for a free pizza so I could try the new pizza myself. Continue reading

What’s in Yo’ Bag?

I have been simply mesmerized by this growing photo group on Flickr called What’s In Your Bag? I am especially taken by the photos from men, travelers and technophiles. The content of most men’s bags seem so streamlined. How do they get away with so little “stuff?”

Click the photo to see notes on my “stuff.”

What's In Yo Bag?

My bag’s contents vary on a weekly basis. Continue reading