Tag Archives: advertising

Give Me Tomatoes or Give Me Nail Polish: How American Apparel Missed a Handmade Opportunity

A couple of weeks ago, I bought a bottle of nail polish at American Apparel. I’d noticed how shiny and red my friend Sarah’s nails were while we were out to brunch that morning. She’d just bought that color along with a one of the grey hues from American Apparel. Given that we’re both design/branding nerds, we wound up talking about the controversial brand for a little bit.

Sarah told me the line of nail polish had just come out. It sounded unique because the colors were textile-based or had some other industrial influence, so people would see some shades in the line not typically found in other polish lines like OPI or Essie.

There happened to be an American Apparel in the neighborhood we were in, so after walking Sarah to her car, I headed over to check out the nail polish.

I picked up a color called Factory Grey. (I love the color grey.) It’s the second bottle from the right in the top row in the photo below. I snapped the shot with my phone and posted it to my microblog.

American Apparel Nail Polish In-Store Display, Jan. 18

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Domino’s New Pizza – Review

Domino's New Pizza

A few weeks back I read this article in USA TODAY about how Domino’s was actively implementing social media to promote their new pizza formula. This line caught my attention: “Domino’s will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino’s website about the new formula.”

I tweeted a link to the article because several of my connections on Twitter are involved in studying the uses of social media for marketing and advertising. The people who run the Domino’s account on Twitter saw my mention of them and asked me to follow them, so I did as I was curious to see how they were using Twitter. They also were kind enough to send me a coupon for a free pizza so I could try the new pizza myself. Continue reading