Domino's New Pizza
A few weeks back I read this article in USA TODAY about how Domino’s was actively implementing social media to promote their new pizza formula. This line caught my attention: “Domino’s will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino’s website about the new formula.”
I tweeted a link to the article because several of my connections on Twitter are involved in studying the uses of social media for marketing and advertising. The people who run the Domino’s account on Twitter saw my mention of them and asked me to follow them, so I did as I was curious to see how they were using Twitter. They also were kind enough to send me a coupon for a free pizza so I could try the new pizza myself. Continue reading
Dangerously Enthusiastic 