My cupcake was girly and delightful, just like Birchbox.
Over the summer, my friend Sarah sent me an invite to join Birchbox.com, and I totally ignored it because I was busy.
A couple weeks ago, Sarah tweeted about some awesome product she got in her Birchbox and I was jealous. I wanted to try it! How it works is Birchbox sends you a monthly box of deluxe sample-sized goodies of beauty and cosmetic products for $10 each month.
Posted in Stuff I Love
Tagged beauty, birchbox, cosmetics, entrepreneurship, NARS, shopping
A couple of weeks ago, I bought a bottle of nail polish at American Apparel. I’d noticed how shiny and red my friend Sarah’s nails were while we were out to brunch that morning. She’d just bought that color along with a one of the grey hues from American Apparel. Given that we’re both design/branding nerds, we wound up talking about the controversial brand for a little bit.
Sarah told me the line of nail polish had just come out. It sounded unique because the colors were textile-based or had some other industrial influence, so people would see some shades in the line not typically found in other polish lines like OPI or Essie.
There happened to be an American Apparel in the neighborhood we were in, so after walking Sarah to her car, I headed over to check out the nail polish.
I picked up a color called Factory Grey. (I love the color grey.) It’s the second bottle from the right in the top row in the photo below. I snapped the shot with my phone and posted it to my microblog.
American Apparel Nail Polish In-Store Display, Jan. 18
Posted in Life
Tagged advertising, americanapparel, branding, marketing, nailpolish, nyc, shopping, storytelling
Dangerously Enthusiastic 