You have no power or influence over any person or organization until you become part of their story.
You have no real relationship or kinship to someone if they haven’t woven you into their narrative.
This concept drives trillions of dollars every year. Word of mouth marketing . . . have you heard of it?
Stepping away from business, though, I have had occasion to think about this again and ponder it for quite some time over the past few weeks.
It’s something I started thinking about last year, and now that’s come up several times in just a few days, I’m taking it as a sign to pay attention and internalize it.