Category Archives: Social Media

Letting Your Brand’s Fans Tag Fan Photos on Your Facebook Page

If you are admin as a brand page, you have probably noticed that your fans aren’t able to tag themselves in photos in your albums. In some cases, people who are both friend’s with the admin’s personal page AND fans of the brand can tag themselves, but the rules are unclear.

UPDATE: That is, until May 12: Facebook Launches Photo Tagging for Pages

From the Hubspot Article: “According to Facebook, only Pages in the Brands & Products or People categories can be tagged in photos at this time.

The Tagging Process:

1. Click the photo you wish to tag and select “Tag This Photo” below the photo.
2. Type the name of the people or product Page you wish to tag.
3. Repeat this process for every Page in the photo that you would like to tag.
4. Click “Done Tagging” in the bottom left corner.”

More details on how from Facebook.

Happy tagging!

With SXSW Comes Great Responsibility

“It matters not what rank [the reporter] has, what revenues or garnitures. The requisite thing is that he have a tongue which others will listen to; this and nothing more is requisite.” – Thomas Carlyle

Playing a Game of Telephone with the Whole Internet

In just a couple of days Tomorrow, I leave for the mega-conference called South by Southwest, a multi-track event with a focus on interactive media, music and film. I’ve wanted to attend SXSW since 2007, but am just now in a position professionally and financially where it makes sense. I’m paying my own way, as my focus and goals while there are geared towards making the best connections and absorbing the most knowledge I can for my future endeavors on Mouth of The Border.

I frequently share live updates from public events I attend, whether it be a food- or cocktail-focused event, tech or social media gathering or one of my company’s conferences. I don’t do it just because it’s fun. I do it because it might be interesting or useful to someone, and also because sharing live “on the scene” it what I was trained to do. Continue reading

Three Years of Twitter. What a long, tweeted trip it’s been.

Sunday, March 7 marked the three year anniversary of the day I joined Twitter.

My original Twitter username in 14K gold and rubies from @TheHippest

I don’t remember how I first heard about the platform. I didn’t use it much for the first 8 months and after a year and a half, I still mainly shared with a small circle of people … maybe 300 people followed me and I followed half of them back.

Sometime over the summer of ’08, I became friends with Jack Dorsey, cofounder and the idea guy behind Twitter. On one of his visits to NYC in October, I went to my first Tweetup (being hosted by a friend of his) and experienced the power of the hashtag.

Me and Jack, Oct. 08

By following the hashtag before the get together, I connected with Brian Simpson (@Bsimi), fellow Sox fan and New England transplant. It was right before he joined the staff at The Roger Smith Hotel (@rshotel). Continue reading

Domino’s New Pizza – Review

Domino's New Pizza

A few weeks back I read this article in USA TODAY about how Domino’s was actively implementing social media to promote their new pizza formula. This line caught my attention: “Domino’s will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino’s website about the new formula.”

I tweeted a link to the article because several of my connections on Twitter are involved in studying the uses of social media for marketing and advertising. The people who run the Domino’s account on Twitter saw my mention of them and asked me to follow them, so I did as I was curious to see how they were using Twitter. They also were kind enough to send me a coupon for a free pizza so I could try the new pizza myself. Continue reading

Love via Fuzzy Bathrobe

Have you ever been rewarded by a company (brand, entertainer, etc.) for being a fan of their product or service? That happened to me today.

A hotel I love sent me an oversized, comfy zebra print bathrobe – the kind you always want to steal but even better – just because I follow them on Twitter and engaged with them.

Note says "Thanks for following us on Twitter. Congratulations!"

In June 2009, I traveled to California for the first time. After a weekend in San Diego, I headed to San Francisco a day early for my business trip just to hang out and explore the city. Continue reading

Twitter: Birds of a Feather Helping One Chick Take Off … Literally

I’m a passionate user of the social networking site, Twitter. I’ve been sharing short, personal updates on my life, AKA “tweeting” at @EmilysPearl since March 7, 2007 and on a separate account for work (@ECava) since September 2008.

People frequently ask me why I use Twitter. Because the site limits updates to 140 characters or less, people seem to enter the discussion with the viewpoint that they could get the same mileage out of scanning friends’ Facebook status updates, reading their blogs or shooting them a text message.

I have one recent story that illustrates both the beauty and utility of Twitter in my own life.

Continue reading

How a Crumble Brought us Together

I have been following several food writers for years, many of them via their food blogs or books (or both). People who say blogs are killing books or newspapers are silly. Blogs aren’t killing anything. Lack of high-quality, relevant content are. I have purchased – paid cash money – for at least 6 books in the past few years from authors I first discovered through their blog, and half of those are cookbooks. This isn’t counting probably 15 more books I’ve purchased on the recommendation of bloggers I trust.

One of those three cookbooks is Gluten-Free Girl: How I Found the Food That Loves Me Back…And How You Can Too by Shauna James Ahern. I’ve been reading Shauna’s blog since a few months after she started writing in 2005. I was drawn to the site because of her gorgeous photos and lyrical writing style. She came across as an incredibly positive person, and I enjoyed her posts on a consistent basis. Continue reading